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Who we are

Tourism is an important industry for the Mornington Peninsula and visitors to the region are major contributors to the strength of the local economy.

Mornington Peninsula Regional Tourism Board (MPRTB) works with local tourism businesses to build a sustainable industry through innovation and advocacy.

MPRTB is the peak independent tourism board and lead voice from tourism in the region, delivering robust and identifiably beneficial partnerships. MPRTB aims to balance environmental sustainability and destination growth. Established in 2012, the MPRTB is a not-for-profit association governed by a skills-based board supported by staff and industry networks. Our role is to work in partnership with industry and government to grow the capabilities and drive rewarding and lasting economic, environment and social outcomes for the visitor economy.

Our growing parternership base of more than 700 businesses include product and services such as: accommodation, tours, marine attractions, wellbeing spas, wineries, cafes, restaurants, farmgates, galleries, breweries and distilleries, golf, retail and adventure activities.  We work with the businesses across domestic and international tourism in addition to business and corporate events.

Funds are generated through industry partnerships and grant funding from the Victorian Government.  All revenue received is invested back into destination marketing, industry development and research projects.  All are designed to ensure an exceptional experience for local, interstate and international visitors to the region.


Our Vision

To be recognised as Victoria’s premium escape destination, renowned for its nature, lifestyle and gourmet food, wine and craft brewing/distilling experiences.

To achieve the above vision, the Mornington Peninsula Regional Tourism Board is working under five key strategic platforms:  

  • Investment Attraction
  • Destination Management
  • Advocacy
  • Industry Development
  • Destination Marketing

 Our key business goals focus on building destination awareness through a program of research, and industry development which grows the capacity and capability of the Region, and marketing initiatives that drive visitation during low and shoulder seasons.

We partner with the State Government of Victoria, Visit Victoria and other Industry Bodies to achieve the best outcomes for the Mornington Peninsula


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VISIT MORNINGTON PENINSULA acknowledge's the Bunurong / BoonWurrung people, the Traditional Custodians of these lands and waters. We pay our deepest respect to Elders past, present and emerging.