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Mornington Peninsula Industry Performance

Here you will find research and insights examining the Mornington Peninsula tourism industry’s performance, from visitation and expenditure statistics to accommodation performance and economic measures.

Detailed visitation insights are issued by the Tourism, Events and Visitor Economy Research Unit.

If you need assistance understanding the numbers for the Mornington Peninsula or Frankston + Surrounds please call Angela Cleland 5925 9346 or email angela.cleland@mprtb.com

Visitation Insights

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Domestic Visitation

Here you will find the Mornington Peninsula's domestic visitation results and commentary based on the latest National Visitor Survey data available for the year ended June 2023. These results cover visitor numbers, nights and spend across visitor purposes for Mornington Peninsula.

To download the infographic click here

To download the regional insights report click here

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International Visitation

International visitation for the Victorian regions has not been made available since pre-COVID. The latest results here are shown for the State as a total.

The IVS Data for June 2023 (released September 2023) shows that Victoria has acheieved 1.645 million international visitors spending $4.8 Billion in international overnight spend; returning to 56% of pre-pandemic levels for direct expenditure.

Discover the latest International Visitor Survey results for Victoria by spend, visitors and nights.click here

Explore the International Data Dashboard via State of Victoria Tourism and Events by clicking here

Explore the top Internation Markets interactive dashboad provided by the State of Victoria Tourism and Events by clicking here

Tourism Australia also produce a range of international insights which you can access by clicking here

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Regional Visitation

Frankston City Council and Mornington Peninsula Shire boundaries make up the total visitation region known at the Mornington Peninsula for tourism purposes. The region has been split into 5 sub-regions which have common visitation and spend patterns for attracting visitors.

Mornington Peninsula Industry Performance