Event Support

Event Promotion

All event organisers (of tourism events) are able to create a FREE event listing on the Mornington Peninsula’s consumer website, which will be reviewed by the MP Tourism Team for inclusive in the What's On Calendar.  By doing this, your event may be included on the most viewed What’s Calendar for the Mornington Peninsula.  The following link will take you through the details that are required: Add Event — Visit Mornington Peninsula.

Event Marketing Package

MPRT provides a number of events with additional promotion on our channels which include website, EDMs and social media channels.  If you are interested in this service the partnership package please email Angela Cleland

Signature regional events will be considered for sponsorship by MPRTB, which provides a full in-kind subsidy of the cost of the Event marketing Package.  You can submit your Sponsorship Deck by email to Angela Cleland. Note that sponsorship is not provided to all events, but those that are regionally or locally significant and provide a positive impact on the regional or local visitor economy.

Event Funding & Support

Regional Events Fund

The State Government provides funding support to regional events through a competitive grant program administered by Visit Victoria.

There are 3 funding streams:

• Stream 1 – Regional Event Acquisition – Funding of up to $1 million to support the attraction of one-off or ongoing major events
• Stream 2 – Event Growth and Development – Funding up to $500,000 to grow the economic impact of medium to large-scale events
• Stream 3 – Funding up to $50,000 to build capability and support the marketing and operations of events that attract intrastate or interstate visitors

Details of the Regional Events Fund funding streams, guidelines, key dates and application links can be found HERE.

It is a criteria of all fund applicants to engage with their Regional Tourism Board for assistance determining the strength of your proposal and advise on the suitable funding stream.  For events in the Mornington Peninsula region all require a  letter of support from the Regional Tourism Board, as a requirement for it to be assessed.

Regional Events Fund Support Letter Request Form

Events seeking Regional Events Fund Support should complete and submit the form below.  Once submitted you will be contacted by someone from MPRTB to discuss your event and funding submission and a support letter will be provided based on the outcome of this discussion and confirmation of intent to proceed with your application.

Council Support

All event organisers should engage with their councils.  Public events may attract permit or licensing fees, depending on their location, and some may require permits from multiple agencies, for example council + Parks Victoria.

Your council events department will be able to provide advice on permits and on council-run community event grants and funding programs. Each council’s event policy and program are different, and so it is important to engage with council early and be aware of community event funding program dates.