The ATEC ‘Tourism Trade Ready’ program provides fundamental knowledge and essential resources for the Australian tourism industry, with a commitment to trade effectively with the domestic and international marketplace.

About

ATEC's 'Tourism Trade Ready' program is a self-directed eLearning course, flexible training designed to suit busy tourism businesses.

Program objectives

• Develop knowledge of Australia’s tourism marketplace, its value, the opportunities, and potential challenges to safeguard your business for the future
• Identify & understand potential customer bases, gain insights to tailor your product or experience to service and attract future travellers
• The training will provide you with the most extensive information on understanding the travel distribution system and how to work effectively with various trade partners
• Pricing for profit, understanding requirements for agent rate agreements and contracting for travel distribution 
• Learn how to develop your unique value proposition, and master your pitch to different audiences
• Explore how to engage with trade and maximise your B2B sales efforts 

Who is the program intended for? The training program is for both new entrants to market, and existing tourism operators looking to refresh and upskill.

Online learning modules;

1. Introduction to the Tourism Trade Ready program (10mins)
2. The Australian tourism marketplace (45min)
3. Attracting travellers to your business (45min)
4. Getting distribution ready (45min)
5. Rates and contracting (45min)
6. Delivering experiences for future travellers (45mins) 
7. Mastering your pitch and closing the deal (45min)
8. Maximising your tourism trade sales efforts (45min)

To learn more or to register, please click HERE.